What exactly do I get in the free 48-hour audit?
Helping Hotels Get More Direct Bookings and Run Smoother
Helping Hotels Get More Direct Bookings and Run Smoother
Consulting
Digital Solutions for Hotels 🇮🇸
Digital Solutions for Hotels 🇮🇸
Digital Solutions for Hotels 🇮🇸
Managing a hotel in Iceland is challenging — high OTA commissions cut margins, outdated websites lose guests, and manual PMS work wastes time. We fix this by building a modern digital system around your hotel: a fast, trustworthy website and booking engine, smart PMS and payment integrations, and automated guest communication. The result — more direct bookings, less reliance on third-party platform, and smoother daily operations.
Managing a hotel in Iceland is challenging — high OTA commissions cut margins, outdated websites lose guests, and manual PMS work wastes time. We fix this by building a modern digital system around your hotel: a fast, trustworthy website and booking engine, smart PMS and payment integrations, and automated guest communication. The result — more direct bookings, less reliance on third-party platform, and smoother daily operations.
Managing a hotel in Iceland is challenging — high OTA commissions cut margins, outdated websites lose guests, and manual PMS work wastes time. We fix this by building a modern digital system around your hotel: a fast, trustworthy website and booking engine, smart PMS and payment integrations, and automated guest communication. The result — more direct bookings, less reliance on third-party platform, and smoother daily operations.
Results
What Your Hotel Gains
From direct bookings to smoother operations — here’s what changes in practice.
Results
What Your Hotel Gains
From direct bookings to smoother operations — here’s what changes in practice.
Results
What Your Hotel Gains
From direct bookings to smoother operations — here’s what changes in practice.
More Direct Bookings
+30%
Hotels see 25–40% more direct bookings after site, booking engine & PMS upgrades.
Digital Transformation
More Direct Bookings
+30%
Hotels see 25–40% more direct bookings after site, booking engine & PMS upgrades.
Digital Transformation
More Direct Bookings
+30%
Hotels see 25–40% more direct bookings after site, booking engine & PMS upgrades.
Digital Transformation
Godo-ready integrations
100%
Bookings, payments, and emails synced automatically across your systems.
Godo-ready integrations
100%
Bookings, payments, and emails synced automatically across your systems.
Godo-ready integrations
100%
Bookings, payments, and emails synced automatically across your systems.
Staff Time Saved
−20–40%
Automation of confirmations, invoices, and PMS tasks saves hours every week.
AI Integration
Staff Time Saved
−20–40%
Automation of confirmations, invoices, and PMS tasks saves hours every week.
AI Integration
Staff Time Saved
−20–40%
Automation of confirmations, invoices, and PMS tasks saves hours every week.
AI Integration
Discover
Discover
Our Approach
Our Approach
Every hotel is a complex system — a blend of operations, guest experience, and digital infrastructure. At Eight Visions, we approach transformation as both science and design: structured, measurable, and human-centered.
We begin with observation and analysis, identifying inefficiencies and opportunities often invisible from within the business. Each recommendation is data-driven yet practical — designed to enhance performance without disrupting daily operations.
Our philosophy is precision over speed. We don’t implement tools for the sake of novelty; we align every system and automation with measurable goals — efficiency, reliability, and guest trust. This method allows our clients to move beyond short-term fixes and build sustainable digital maturity.
Discover
Our Approach
Every hotel is a complex system — a blend of operations, guest experience, and digital infrastructure. At Eight Visions, we approach transformation as both science and design: structured, measurable, and human-centered.
We begin with observation and analysis, identifying inefficiencies and opportunities often invisible from within the business. Each recommendation is data-driven yet practical — designed to enhance performance without disrupting daily operations.
Our philosophy is precision over speed. We don’t implement tools for the sake of novelty; we align every system and automation with measurable goals — efficiency, reliability, and guest trust. This method allows our clients to move beyond short-term fixes and build sustainable digital maturity.
Our Solution
From Hotel Problems to Results
OTA fees cut margins. Manual tasks waste time. We fix both so more guests book directly with you.
Our Solution
From Hotel Problems to Results
OTA fees cut margins. Manual tasks waste time. We fix both so more guests book directly with you.
Our Solution
From Hotel Problems to Results
OTA fees cut margins. Manual tasks waste time. We fix both so more guests book directly with you.
Hotels Problems
Most bookings come via OTAs → high commissions
Checkout redirects to an external payment page
Staff spend hours on confirmations, invoices, and reminders
PMS, website, and channels don’t sync cleanly (data errors)
Outdated website → low conversion & lost bookings
Most bookings come via OTAs → high commissions
Checkout redirects to an external payment page
Staff spend hours on confirmations, invoices, and reminders
PMS, website, and channels don’t sync cleanly (data errors)
Outdated website → low conversion & lost bookings
Most bookings come via OTAs → high commissions
Checkout redirects to an external payment page
Staff spend hours on confirmations, invoices, and reminders
PMS, website, and channels don’t sync cleanly (data errors)
Outdated website → low conversion & lost bookings
Our Solution
Grow direct bookings and reduce OTA dependence
Fast, secure checkout on your own site (no redirects)
Automated emails, invoices, reminders, and review requests
Reliable sync between PMS, website, and channels → clean data
Modern, lightning-fast site & booking engine that instills trust
Grow direct bookings and reduce OTA dependence
Fast, secure checkout on your own site (no redirects)
Automated emails, invoices, reminders, and review requests
Reliable sync between PMS, website, and channels → clean data
Modern, lightning-fast site & booking engine that instills trust
Grow direct bookings and reduce OTA dependence
Fast, secure checkout on your own site (no redirects)
Automated emails, invoices, reminders, and review requests
Reliable sync between PMS, website, and channels → clean data
Modern, lightning-fast site & booking engine that instills trust
Wave goodbye to
Wave goodbye to
lost bookings
outdated website
low direct traffic
payment redirects
leaky booking flow
manual work
messy systems
lost bookings
outdated website
low direct traffic
payment redirects
leaky booking flow
manual work
messy systems
lost bookings
outdated website
low direct traffic
payment redirects
leaky booking flow
manual work
messy systems
lost bookings
outdated website
low direct traffic
payment redirects
leaky booking flow
manual work
messy systems
Want to know where your hotel can improve?
Request a free 48-hour audit
Clear visibility, smarter decisions
Full Audit
Detailed analysis of your site, PMS setup, and booking flow.
Implementation
End-to-end execution after audit approval.
Rated by Icelandic hotel managers
Trusted by properties across Iceland
12-point snapshot score for your website & booking flow
Top-3 reasons guests don’t book directly
PMS & booking engine compatibility check (Godo-ready)
3 practical improvements you can apply right away
Want to know where your hotel can improve?
Simple, transparent pricing with no hidden fees.
Request a free 48-hour audit
Clear visibility, smarter decisions
Full Audit
Detailed analysis of your site, PMS setup, and booking flow.
Implementation
End-to-end execution after audit approval.
12-point snapshot score for your website & booking flow
Top-3 reasons guests don’t book directly
PMS & booking engine compatibility check (Godo-ready)
3 practical improvements you can apply right away
Rated by Icelandic hotel managers
Trusted by properties across Iceland
Want to know where your hotel can improve?
Simple, transparent pricing with no hidden fees.
Request a free 48-hour audit
Clear visibility, smarter decisions
Full Audit
Detailed analysis of your site, PMS setup, and booking flow.
Implementation
End-to-end execution after audit approval.
12-point snapshot score for your website & booking flow
Top-3 reasons guests don’t book directly
PMS & booking engine compatibility check (Godo-ready)
3 practical improvements you can apply right away
Rated by Icelandic hotel managers
Trusted by properties across Iceland
Transformation Example
How Hotel Bifröst Increased Its Direct Bookings
A full website redesign and booking flow optimization led to a 30% increase in direct reservations and stronger online visibility.
Transformation Example
How Hotel Bifröst Increased Its Direct Bookings
A full website redesign and booking flow optimization led to a 30% increase in direct reservations and stronger online visibility.
Transformation Example
How Hotel Bifröst Increased Its Direct Bookings
A full website redesign and booking flow optimization led to a 30% increase in direct reservations and stronger online visibility.
Old Hótel Bifröst
Outdated Website
Outdated Website
Outdated Website
Slow booking flow
Slow booking flow
Slow booking flow
V/S
New
Hótel Bifröst
New
Hótel Bifröst
New
Hótel Bifröst
Google Hotel Ads & New Website
Google Hotel Ads & New Website
Google Hotel Ads & New Website
+30% direct bookings in 3 months
+30% direct bookings in 3 months
+30% direct bookings in 3 months
Digital Strategy
Our Core Services for Hotels
Targeted, outcome-driven work that grows direct bookings and reduces operational drag. We tailor the mix to your property.
Digital Strategy
Our Core Services for Hotels
Targeted, outcome-driven work that grows direct bookings and reduces operational drag. We tailor the mix to your property.
Digital Strategy
Our Core Services for Hotels
Targeted, outcome-driven work that grows direct bookings and reduces operational drag. We tailor the mix to your property.
Booking Flow Optimization
We refine your guest journey from search to payment — removing friction, reducing drop-offs, and increasing completed direct bookings. → Hotels usually recover 20–40% of lost traffic here.
Booking Flow Optimization
We refine your guest journey from search to payment — removing friction, reducing drop-offs, and increasing completed direct bookings. → Hotels usually recover 20–40% of lost traffic here.
Booking Flow Optimization
We refine your guest journey from search to payment — removing friction, reducing drop-offs, and increasing completed direct bookings. → Hotels usually recover 20–40% of lost traffic here.
Website UX & Speed
We redesign or enhance your existing website to load faster, build trust, and convert visitors into paying guests — especially on mobile. → Looks better, performs better, and earns more bookings.
Website UX & Speed
We redesign or enhance your existing website to load faster, build trust, and convert visitors into paying guests — especially on mobile. → Looks better, performs better, and earns more bookings.
Website UX & Speed
We redesign or enhance your existing website to load faster, build trust, and convert visitors into paying guests — especially on mobile. → Looks better, performs better, and earns more bookings.
Booking Engine Enablement
We implement modern, high-converting booking engines, optimizing how guests select, review, and pay for rooms. Clean design, clear pricing, and a smooth checkout. → “Godo-ready”
Booking Engine Enablement
We implement modern, high-converting booking engines, optimizing how guests select, review, and pay for rooms. Clean design, clear pricing, and a smooth checkout. → “Godo-ready”
Booking Engine Enablement
We implement modern, high-converting booking engines, optimizing how guests select, review, and pay for rooms. Clean design, clear pricing, and a smooth checkout. → “Godo-ready”
Performance Marketing
We help guests find you — not Booking.com. Our targeted ads drive travellers straight to your site, increasing direct bookings and reducing commissions. → More guests, less OTA dependence.
Performance Marketing
We help guests find you — not Booking.com. Our targeted ads drive travellers straight to your site, increasing direct bookings and reducing commissions. → More guests, less OTA dependence.
Performance Marketing
We help guests find you — not Booking.com. Our targeted ads drive travellers straight to your site, increasing direct bookings and reducing commissions. → More guests, less OTA dependence.
AI + Operations
We bring intelligence into your hotel’s daily operations — from automated guest communication to performance tracking that reveals inefficiencies before they become losses. → Less guesswork, more control, and measurable productivity gains.
AI + Operations
We bring intelligence into your hotel’s daily operations — from automated guest communication to performance tracking that reveals inefficiencies before they become losses. → Less guesswork, more control, and measurable productivity gains.
AI + Operations
We bring intelligence into your hotel’s daily operations — from automated guest communication to performance tracking that reveals inefficiencies before they become losses. → Less guesswork, more control, and measurable productivity gains.
Data & Insights
We uncover what your PMS and reports don’t show — where bookings are lost, which campaigns bring real guests, and how every change impacts your revenue. → Clear visibility, smarter decisions, measurable growth.
Data & Insights
We uncover what your PMS and reports don’t show — where bookings are lost, which campaigns bring real guests, and how every change impacts your revenue. → Clear visibility, smarter decisions, measurable growth.
Data & Insights
We uncover what your PMS and reports don’t show — where bookings are lost, which campaigns bring real guests, and how every change impacts your revenue. → Clear visibility, smarter decisions, measurable growth.
Built for Icelandic Hotels
Built for Icelandic Hotels
We Work With All Major PMS & Booking Engine Providers Used in Iceland 🇮🇸
We Work With All Major PMS & Booking Engine Providers Used in Iceland 🇮🇸
Our solutions are built to work seamlessly with the digital systems most Icelandic hotels rely on. From PMS platforms to booking engines and channel managers — we align everything into one cohesive, modern guest journey.
We support integrations, workflows and booking flows across the systems most common in Iceland — ensuring a smoother experience for both your guests and your team.
Built for Icelandic Hotels
We Work With All Major PMS & Booking Engine Providers Used in Iceland
Our solutions are built to work seamlessly with the digital systems most Icelandic hotels rely on. From PMS platforms to booking engines and channel managers — we align everything into one cohesive, modern guest journey.
We support integrations, workflows and booking flows across the systems most common in Iceland — ensuring a smoother experience for both your guests and your team.
0:00/1:34
How Booking.com Hurts Icelandic Hotels?
For many Icelandic hotels, OTAs like Booking.com feel “normal” – the rooms are full, the calendar looks busy, and commissions are just accepted as a cost of doing business. But in a high-cost, highly seasonal market like Iceland, 15–30% commission, forced discounts and free cancellations don’t just “help with visibility” – they quietly eat most of the profit from each stay, especially for small and rural properties that have no negotiation power and rely on a few platforms for 60–80% of their bookings.
At the same time, OTAs control the guest relationship, the data and the map of where demand goes in Iceland – deciding which regions, hotels and dates get visibility, while your own website often plays a secondary role.
0:00/1:34
How Booking.com Hurts Icelandic Hotels?
For many Icelandic hotels, OTAs like Booking.com feel “normal” – the rooms are full, the calendar looks busy, and commissions are just accepted as a cost of doing business. But in a high-cost, highly seasonal market like Iceland, 15–30% commission, forced discounts and free cancellations don’t just “help with visibility” – they quietly eat most of the profit from each stay, especially for small and rural properties that have no negotiation power and rely on a few platforms for 60–80% of their bookings.
At the same time, OTAs control the guest relationship, the data and the map of where demand goes in Iceland – deciding which regions, hotels and dates get visibility, while your own website often plays a secondary role.
0:00/1:34
How Booking.com Hurts Icelandic Hotels?
For many Icelandic hotels, OTAs like Booking.com feel “normal” – the rooms are full, the calendar looks busy, and commissions are just accepted as a cost of doing business. But in a high-cost, highly seasonal market like Iceland, 15–30% commission, forced discounts and free cancellations don’t just “help with visibility” – they quietly eat most of the profit from each stay, especially for small and rural properties that have no negotiation power and rely on a few platforms for 60–80% of their bookings.
At the same time, OTAs control the guest relationship, the data and the map of where demand goes in Iceland – deciding which regions, hotels and dates get visibility, while your own website often plays a secondary role.
Calculator
See How Much OTA Commissions Really Cost Your Hotel
Our calculator shows how much profit you lose to OTA fees — and how much you can save by increasing direct bookings.
Calculator
See How Much OTA Commissions Really Cost Your Hotel
Our calculator shows how much profit you lose to OTA fees — and how much you can save by increasing direct bookings.
Calculator
See How Much OTA Commissions Really Cost Your Hotel
Our calculator shows how much profit you lose to OTA fees — and how much you can save by increasing direct bookings.
Total rooms in your hotel
Average nightly rate
65%
Yearly average occupancy
60%
Percentage of bookings via OTAs
18%
Commission rate charged by OTAs
Current Losses
Monthly OTA Commissions
1,334,531 ISK
Yearly OTA Commissions
16,014,375 ISK
5-Year Total Loss
80,071,875 ISK
Potential Savings
Direct Bookings Increase+25%
Annual
Commission
Savings
4,003,594 ISK
Project ROI266.9%
Payback Period4 months
Current State
60% OTA
Optimized State
35% OTA
Custom digital strategy for your property
Every hotel is different — your plan is built from data, real demand patterns, and the operational reality of your property.
Clear roadmap, timeline, and budget
You know exactly what will be done, when, and at what cost — no surprises, no vague promises.
Implementation handled end-to-end
From booking flow upgrades to automations — everything is executed for you with zero extra workload for your team.
Custom digital strategy for your property
Every hotel is different — your plan is built from data, real demand patterns, and the operational reality of your property.
Clear roadmap, timeline, and budget
You know exactly what will be done, when, and at what cost — no surprises, no vague promises.
Implementation handled end-to-end
From booking flow upgrades to automations — everything is executed for you with zero extra workload for your team.
Custom digital strategy for your property
Every hotel is different — your plan is built from data, real demand patterns, and the operational reality of your property.
Clear roadmap, timeline, and budget
You know exactly what will be done, when, and at what cost — no surprises, no vague promises.
Implementation handled end-to-end
From booking flow upgrades to automations — everything is executed for you with zero extra workload for your team.
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
Answers to Help You Get Started
Answers to Help You Get Started
Answers to Help You Get Started
Find clear answers to common questions about Hotel Digital Transformation from consulting to integrations.
Find clear answers to common questions about Hotel Digital Transformation from consulting to integrations.
What exactly do I get in the free 48-hour audit?
What exactly do I get in the free 48-hour audit?
Is the audit really free? What’s the catch?
Is the audit really free? What’s the catch?
Is the audit really free? What’s the catch?
Do I need to change my PMS or booking engine to work with you?
Do I need to change my PMS or booking engine to work with you?
Do I need to change my PMS or booking engine to work with you?
How much time does this take from my side?
How much time does this take from my side?
How much time does this take from my side?
What kind of results can we realistically expect?
What kind of results can we realistically expect?
What kind of results can we realistically expect?
How do you handle data, privacy, and security?
How do you handle data, privacy, and security?
How do you handle data, privacy, and security?
What happens after the audit?
What happens after the audit?
What happens after the audit?
Does this work for all types of hotels in Iceland?
Does this work for all types of hotels in Iceland?
Does this work for all types of hotels in Iceland?
