Case study · Stofa Iceland
Iceland’s own booking platform, built from the engine up.
A booking platform dedicated to Iceland’s hotels, trips and experiences. Proprietary booking engine, payment layer with card tokenisation, PMS and accounting integrations, and AI agents that run each hotel’s page and act as its concierge.
- Client
- Stofa Iceland
- Location
- Iceland
- Industry
- Travel & hospitality
- Year
- 2025–2026 · Rolling out across Iceland
The challenge
Icelandic hotels depend on global booking sites that treat them as one listing among millions and take a large share of every booking. Stofa set out to build the reference platform for travel in Iceland, where hotels keep the guest relationship and run their presence almost without manual work.
Our solution
We built the full platform in-house: guest experience, booking engine, payments, integrations with hotels’ own systems, and an AI layer that automates listing management, content and guest service.
One platform. Every layer.
- 01
Booking engine
Live availability, rate logic, price locks and confirmation.
- 02
Payments
Proprietary payment layer with card tokenisation.
- 03
Integrations
PMS and accounting systems, fully synchronised.
- 04
AI agents
AI page manager and AI concierge for every hotel.
Engineering
Under the hood.
- Next.js
- React
- TypeScript
- PostgreSQL
- Redis
- Edge functions
- LLM agents
- Headless data collection
- Tokenised payments
- PMS APIs
Proprietary booking engine
Availability, pricing and reservations built in-house, with locked quotes and two-phase confirmation, so the platform owns the entire booking flow.
PCI-light tokenised payments
Card-on-file payments on a certified gateway with a scheduler for authorisations, captures and fees, engineered so no guest is ever charged twice.
AI page manager
Agents identify a hotel, collect data from its website and other platforms, build the listing and keep publishing fresh content, with verified facts always overriding generated text.
AI concierge & revenue engine
A multilingual concierge per hotel that answers guests, books restaurant tables and sells trips, packages and special offers.
Outcome
What it delivers.
Full booking stack
Engine, payments and integrations owned end to end.
Minutes to onboard
AI turns a hotel website into a bookable page.
More revenue per stay
Upsells and concierge built into every booking.
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